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6 Week Online Course | Thursdays, September 13 – October 25, 2018 | Skip Week October 4 | Instructor: Rich Bloom

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Production & Business 102: Introduction to Logo & Marketing Materials Design

For five weeks, you’ll experience an intensive logo design course, you’ll learn how to create professional-looking logos using industry standard programs. Each class will focus on different aspects of design. You’ll learn the basics of Adobe Photoshop and Illustrator, and how to use them to create compelling images and logos to use for comics, as well as self-promotion.

Each assignment will cover different principles of design and practical application. You will learn how to properly set up files for different mediums. You will also learn basic typography and how that can be used to create logos that are not only eye-catching, but able to communicate genre and story at a glance.

In addition to elements of design, you’ll also learn how to create well designed marketing materials along the way so that you’re able to easily use your logo and art for things like postcards, business cards, Facebook banners, and more!

After taking our introductory logo course, you will have a better understanding of what it takes to make a great logo for your comic, and be able to use the programs necessary to create one.

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  • Details
  • Instructor
  • FAQs
  • Requirements

  • Meets one night a week between 9:00 and 11:00 pm EST, for five weeks.
  • You will learn from logo and book designer Rich Bloom.
  • You’ll get Rich’s wealth of experience and training.
  • You will learn the fundamentals of logo and marketing design.
  • You will learn the aspects of Photoshop and Illustrator used for logo design.
  • You’ll learn how to create well-designed marketing materials for your projects like Facebook banners, postcards and more.
  • You also get exclusive access to a dedicated class member-only online forum.
  • You’ll have access to recordings of any class in the series for the duration of the class and a few weeks after its conclusion—so you never have to miss a class!
  • Class size is limited to keep it awesome!

Rich Bloom is a graphic designer and illustrator living in Ohio.

He is currently a freelance graphic designer, working closely with Source Point Press as their in-house designer, developing logos and designs for many of their titles. He also works as a Production Assistant at comic book printer, setting up files and designing page spreads.

Before joining the comics industry, Rich worked as Graphic Designer for a design firm in Findlay, OH, eventually becoming the supervisor for the entire design department. There he gained experience working with multiple clients to develop logos, headwear and apparel for names such as Callaway Golf, Dillards, Daniel Cremieux. He also developed branding and apparel for several LPGA golfers, Surf and Skateboard companies, Minor League Sports Teams, and prominent golf courses worldwide.

He has worked on many comic book series doing logo and book design, such as C.O.W.L from Image Comics, as well as Hadrian’s Wall from Image Comics. He has also developed logos for multiple comic series from Aftershock Comics, Source Point Press, and Caliber Comics.


Logo and book design can be daunting to someone new to them. But our introductory courses (Level 100 courses) are created for beginners all the way up to seasoned pros.

What if I don’t know anything about design?

This class is perfect for a beginner and a pro alike. For beginners, the basics on Photoshop and Illustrator may seem daunting. In those cases, the recordings are going to be invaluable as you’ll be able to watch and rewatch as the skills and knowledge are taught. And if that’s not enough, you can also ask questions during the week in the dedicated forum. For pros, some of this will be refresher, but a refining of your core skills is always a good thing.

Why does the class focus on marketing materials and not just logo design?

Two reasons: The first is that the you’ll learn aspects and tools while creating the marketing materials that you’ll need for a good logo, so you’re learning design principles and tools along the way before you tackle something as complex as the logo. The second is that the reality is that you’ll likely want or need marketing materials for your projects, and being comfortable creating them is going to make your life a heck of a lot easier!

Will I receive feedback on my work?

Yes! Deliberate practice is a vital component to creating great logos. Your instructor and peers will provide feedback along the way!

What do I do after the class?

Start making logos! If you plan on doing the work on your own comics, we’d recommend signing up for Production & Business 202: Advanced Logo & Book Design. The advanced class gets deep into professional and advanced techniques for creating logos as well as great design principles and techniques to use throughout your book so that all your interior pages flow seamlessly and look great. Also of use, Production & Business 101: Lettering and Production if you intend to do your own lettering on projects.

Do I need to be a computer wiz for the class?

Nope. Not one bit. You need to have a computer, high-speed Internet access, and access to Photoshop and Illustrator from Adobe.

What if I miss a class?

All of our classes are recorded and available to view via streaming link for the duration of the course. And on top of that, you’ll have exclusive access to the Comics Experience forum set up just for the class. You’ll be able to interact with the rest of your class all week long at any time!

If I don’t live in the United States, can I still take the course?

You bet. We’ve had students jump in other Comic Experience classes from Africa, Asia, Australia, Europe, North and South America–so all over the world. Some of these students have not been able to attend live, but they’ve viewed the recordings and interacted with their classmates online!

How do I sign up?

Click on the Paypal button and you’ll get an email confirmation and instructions within two business days giving you everything you need to get started with the course.

If you want to start designing stand-out and dynamic characters, then reserve your spot today! Space is limited.

To participate in our live online sessions you will need:

  • A computer or mobile device that meets Go To Meeting’s minimum requirements
  • to agree to the terms included in Comics Experience’s User Agreement.
  • High-speed Internet access
  • Headphones/ear buds with microphone (optional, but strongly suggested)
  • A mind like a sponge!