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Episode #12 – Marketing

Marketing comics, especially those that don’t contain everyone’s favorite superheroes, is about the hardest thing in the world. Indie comics have little to no budget, and it’s a challenge to get anyone outside of the existing comics market to even look at comic books. And yet, without marketing your comics, there’s almost no point in making them. We’ll talk about some of the ideas and tools creators have at their disposal, and the importance in thinking about marketing when it comes to comics. It turns out there’s a lot to talk about.