Gogol says: “If I have to do 50 podcasts in three months, that’s 17 a month. The right tool reduced my scheduling effort by 50%. How much more bandwidth can I create for myself to market this time around? Don’t bite off more than you can chew, but then chew as much as you can.”
Hennessy says, “The best marketer for your comic is YOU. Drive a market to the shop. Build that market any way you can, even events in that shop that bring foot traffic in the door. You don’t help a comic shop by pushing the burden of marketing on them.”
Curnow says: “Burnout is inevitable. [Comics] can be very much of a grind. [Have] a support network, a love of comics, and be kind to yourself. Pay attention to your body and take breaks when you need to.”
Breaking in as a letterer: “I wanted to be in comics, be involved in as many projects as I could. Lettering seemed to be the path for me. I got lucky in my first lettering class in 2013 and got my first client out of it. He’s still my client today.”
Comics Experience member Frank Gogol discusses the unique marketing techniques that led to better retailer relationships. Frank and professional members just like him share their experiences at the Creators Workshop.
Gogol says: “Your local comic shop retailer is an influencer too. They have the ability to affect what books their customers pick-up. If you can build relationships with retailers who’ll give you a platform to talk about your book, that’s a way to increase your sales.”