Comic Art

Understanding the power of analytics

Gamal Hennessy discusses the value of measuring who responds the most to your comic. Hennessy provides invaluable marketing advice and legal tips to our members and has been a Master Seminar instructor.

Creator: Gamal Hennessy

Services: GlobalComix.com | CreativeContractConsulting.com

Hennessy says, “Granular marketing analysis will help you find the readers that love your comic the most. You can not leave to chance that the right people will magically find your book. The magic is in the analytics.”

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Saving up and planning ahead

Comics Experience alum and IDW group editor Bobby Curnow breaks down how to save money to fund the creation of sample pages.

Creator: Bobby Curnow

Comic: Ghost Tree (get it digital | get it in print)

Curnow says: “A year from now you want five pages complete. Then you’ve got 12 months to come up with $1000 dollars. You want to look ahead to a goal. I want a pitch done in a year, in six months time. What it comes all down to is planning ahead and saving.

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Never stop learning

Taking a Comics Experience course on lettering was only the beginning for Sean Rinehart. He continues to find new ways to improve his craft.

Creator: Sean Rinehart (Website | Twitter)

Comics: Get’s Sean’s comics digitally | Get Sean’s comics physically: No Heroine, Dead End Kids, The V-Card

Rinehart says, “Once you take the class, that’s not it. You’re not granted the crown of letterer. You have to get the pages done. How can I be better? That just took time. I’m still learning now.”

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Staying motivated and pushing yourself

Writer Frank Gogol discusses how he keeps pushing himself creatively while maintaining such a busy schedule.

Creator: Frank Gogol

Comic: No Heroine (get it digital | get it in print)

Gogol says: “If I have to do 50 podcasts in three months, that’s 17 a month. The right tool reduced my scheduling effort by 50%. How much more bandwidth can I create for myself to market this time around? Don’t bite off more than you can chew, but then chew as much as you can.”

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Your best marketer is you

Comics Experience member Gamal Hennessy urges creators and publishers to drive customers to comic shops, instead of putting the burden of marketing on the shops themselves. Hennessy provides invaluable marketing advice and legal tips to our members and has been a Master Seminar instructor.

Creator: Gamal Hennessy

Services: GlobalComix.com | CreativeContractConsulting.com

Hennessy says, “The best marketer for your comic is YOU. Drive a market to the shop. Build that market any way you can, even events in that shop that bring foot traffic in the door. You don’t help a comic shop by pushing the burden of marketing on them.”

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Taking care of yourself

IDW Group Editor and Comics Experience alum Bobby Curnow discusses the secrets to longevity in the comic book industry.

Creator: Bobby Curnow

Comic: Ghost Tree (get it digital | get it in print)

Curnow says: “Burnout is inevitable. [Comics] can be very much of a grind. [Have] a support network, a love of comics, and be kind to yourself. Pay attention to your body and take breaks when you need to.”

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