Finding mini-influencers

Comics Experience member Frank Gogol discusses the unique marketing techniques that led to better retailer relationships. Frank and professional members just like him share their experiences at the Creators Workshop.

Creator: Frank Gogol

Comic: No Heroine (get it digital | get it in print)

Gogol says: “Your local comic shop retailer is an influencer too. They have the ability to affect what books their customers pick-up. If you can build relationships with retailers who’ll give you a platform to talk about your book, that’s a way to increase your sales.”

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