Marketing to readers and to retailers

Long-time Comics Experience member Frank Gogol walks you through the unique tradeoffs of comics marketing.

Creator: Frank Gogol

Comic: No Heroine (get it digital | get it in print)

Gogol says: “You have to sell it to readers. You have to sell to retailers. It’s a balancing act. People need to spend more time thinking about who is selling your book and strategize based on who they are and what they respond to.”

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