Comics Experience member Gamal Hennessy urges creators and publishers to drive customers to comic shops, instead of putting the burden of marketing on the shops themselves. Hennessy provides invaluable marketing advice and legal tips to our members and has been a Master Seminar instructor.
Creator: Gamal Hennessy
Hennessy says, “The best marketer for your comic is YOU. Drive a market to the shop. Build that market any way you can, even events in that shop that bring foot traffic in the door. You don’t help a comic shop by pushing the burden of marketing on them.”